You know search should be doing more
There is more potential in the channel, but it is not obvious where it sits or what is holding you back. Before investing more, you need to know where the real opportunity is.
Independent Search Advisor
Clarity on where your brand stands across traditional and AI search, and what to do about it.
I help marketing leaders work out what is really happening in search, then decide where to invest.
My specialism is SEO and organic search. AI search is a layer on that, not a separate problem to solve.
Brands I've previously worked with
L'OréalWoolworthsMedibankYouiAccorSharkNinjaContikiCancer CouncilCity of SydneyF45
The problem I solve
Search is getting harder to read. You still have to decide where to invest.
The data rarely points neatly in one direction. Different tools and teams can tell you different stories, which makes it harder to know what deserves attention.
01
02
AI has made the picture messier
Customers are discovering brands through AI as well as traditional search, but measurement has not caught up. Tools disagree, attribution is messy and it is hard to separate genuine change from noise.
03
Everyone has a different answer
SEO says one thing. Content, PR and dev say another. What is missing is someone looking across the whole picture and deciding what actually matters most.
04
You need a senior second read
You may already have a team and agency doing the work. What you need is someone experienced enough to challenge the plan, spot what others are missing and help make the call when priorities compete.
Ways to work with me
Start wherever the problem is.
Whether you’re still working out the opportunity or already know what needs to change, the work starts from where you are.
01 / FIND THE OPPORTUNITY
Search Performance & Opportunity Audit
Where do we stand, and where could search be contributing more?
You leave with a clear view of where you stand and what is worth investigating next.
Fixed scope
02 / DIAGNOSE IT
Search Diagnosis &
Search Diagnosis &
Strategy
Why are we underperforming, and where should we focus?
You leave knowing what is holding performance back, where to focus and how to measure progress.
Fixed scope
03 / MAKE IT ACTIONABLE
Hands-on Strategy Support
We know what needs attention. What does that look like in practice?
Your team gets a clear direction and what they need to move it forward.
Project scoped
04 / KEEP IT MOVING
Fractional Search Advisory
Need senior search input without another full-time hire?
You get senior search judgement when you need it, on a flexible basis.
Ad hoc or ongoingHow I work
I work with a small number of clients at a time and do the work myself. You are not handed to an account team.
Who I am
I’ve worked in search since 2013. Eight of those years were at iProspect, ending as National Head of SEO.
I've worked with Australian and global brands across complex search problems, from major technical changes and growth strategy to the questions AI is now creating for marketing teams.
I'm based in Sydney and work directly with marketing leaders, in-house teams and agencies.
What people say
From the people who’ve actually worked with me.
“
Jean-Yves was the person we turned to when we needed clarity on where search was really heading. He wasn't in the weeds day to day, but when he came in he elevated the whole conversation. He understood where search and AI were going before most people were talking about it, and translated that into a clear, commercially grounded direction.
KF
Kirsty ForbesCMO, F45 Training
Kirsty ForbesCMO, F45 Training
“
Working with Jean-Yves changed how we thought about search at SharkNinja. He came into a category dominated by brands with decades of heritage and helped us build a strategy that genuinely competed at the top. Over 5x year-on-year organic revenue growth later, the results tell the story.
BG
Bemoi GeorgeHead of DTC & Performance Marketing, SharkNinja
Bemoi GeorgeHead of DTC & Performance Marketing, SharkNinja
“
JY takes the noise out of a problem and gets leadership teams aligned around a clear direction. He brings real seniority to every conversation, calm, considered and never short of a clear point of view. He's the person you want in the room when the stakes are high.
AM
Andrew MacdonaldNational Head of Digital, dentsu
Andrew MacdonaldNational Head of Digital, dentsu
Contact
Not sure what is really happening across search and AI? Start there.
Send me a line about where things feel stuck. I'll come back with a straight take on what makes sense as a first step, or whether you need me at all.
hello@jyscauri.com